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Emerging Trends-  Search Engine Regulations

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Emerging Trends- Search Engine Regulations

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 Introduction
 Chapter 1: Government’s Interest in Search Engine Regulation
arrowGOVERNMENT PRESSURE ON INTERNET SERVICE PROVIDERS REGARDING DATA RETENTION
arrowAMNESTY LAUNCHES CAMPAIGN TO PRESSURE COMPANIES TO RESPECT INTERNET FREEDOM
arrowGERMANS CALL FOR SEARCH ENGINE REGULATION TO ELIMINATE RISKY RESULTS
arrowGOVERNMENTS’ INTEREST IN SEARCH ENGINE REGULATIONS
arrowARE TELECOMMUNICATION REGULATIONS APPLICABLE TO SEARCH ENGINES?
arrowLIABILITY OF FINANCIAL INSTITUTIONS AND INTERACTIVE COMPUTER SERVICES UNDER THE UNLAWFUL INTERNET GAMBLING ENFORCEMENT ACT OF 2006
 Chapter 2: Online Marketing and Search Engines
arrowCOMPANIES MAY FACE LIABILITY WHEN USING SEARCH ENGINE SERVICES
arrowWEBSITE VISIBILITY IN THE CYBER WORLD
arrow‘PAYING' FOR HIGHER RANKING ON SEARCH ENGINES: THE NEED FOR DISCLOSURE AND COMPANY LIABILITY FOR NON-DISCLOSURE
arrowINTERNET LIABILITY INSURANCE
arrowSEARCH ENGINE MARKETING THRIVES IN EUROPE
arrowINTERNET ADVERTISEMENT: GOOGLE’S PAGERANK SOFTWARE SYSTEM AND THE ISSUE OF LIABILITY
 Chapter 3: Search Engines & People’s Privacy
arrowTHE EU TIGHTENS ITS DATA PROTECTION POLICIES
arrowEUROPE ROOTS OUT CYBERSTALKING
arrowGOOGLE MARKETS BOOK SEARCH TO UNEASY EUROPEAN EDITORS
arrowMORE USER PROFILING WILL LEAD TO INCREASINGLY PERSONALIZED SEARCH
arrowCYBER STALKING
arrowDO SEARCH ENGINE DATABASE ACTIVITIES INVADE PRIVACY?
arrowEMERGING TRENDS OF SEARCH ENGINE TECHNOLOGY
arrowFREEDOM OF INFORMATION AND SEARCH ENGINES: DO SEARCH ENGINES AND THE INTERNET MAKE YOUR PRIVATE INFORMATION PUBLIC?
arrowWPF UPDATES GUIDELINES TO PROTECT THE PRIVACY OF SEARCH ENGINE USERS
arrowINTERNET SEARCH ENGINES AND PRIVACY UNDER THE SUBPOENA POWER OF THE UNITED STATES RULES OF CIVIL PROCEDURE
 Supplemental Documents
arrowThe United States Approach to the Internet: Guiding Principles for the UN Working Group on Internet Governance
arrowDirect Navigation Sites: A New E-Business Model Going Around Cyber-squatting Laws?
arrowSection 3006- Abuse Registration of personal names as domain names- of the Anticybersquatting Consumer Protection Act of 1999: just a good intent
arrowVideos: New Internet Advertising Option
arrowMay broadband providers control what you see on Internet?
arrowGermans call for search engine regulation to eliminate risky results
arrowGonzalez Pressures Internet Service Providers on Data Retention
arrow Another Fine Line: Civil Liberties and the Digital Millennium Copyright Act
arrowEurope increases electronic surveillance to fight terrorism
arrowCompanies may Face Liability When Using Search Engine Services
arrowSearch engine marketing thrives in Europe
arrowPortugal adopts data protection legislation to protect citizens’ privacy
arrowRadio: Google’s Next Endeavor
arrowA Google/Orange Partnership may Prevail in the Race to Provide Flawless, Mobile Internet
arrowGoogle Benefits from International Mobile Advertising
arrowAT&T/Bell South Agreed on Abstaining from Using Preferential Treatment of Data
  
 

Abstract

    

 

Internet Governance is a well-debated but unresolved issue.  No government, domestic, or international organization, has been able to delimit its parameters despite rational pro and con arguments.  It is fair to say that, currently, the Internet is governed by the famous French phrase: lessee faire le se passé (Let it be, let it ensue). Nevertheless, governments under their  legislative and policing powers, have been prompted to regulate those specific Internet-related issues that deserve immediate intervention, imperative aspects of the Internet like the telecommunication regulations, the data retention mandate for certain cases, like Internet gambling, Child Pornography, Online Marketing, Privacy and Data Protection among others.

What are the policies governments may envisage when regulating search engine companies?  Is it going to be a particular area of law or are search engine rules going to be disseminated in several areas? What aspects of the internet should be regulated, why should it be regulated, should it have a central entity policing the internet? These are just few of the many questions this topic involves.

  

 
CHAPTER 1: Government’s Interest in Search Engine Regulation

 
arrowGOVERNMENT PRESSURE ON INTERNET SERVICE PROVIDERS REGARDING DATA RETENTION

United States Attorney General Alberto Gonzales and FBI Director Robert Muller held a meeting in which they urged telecommunications officials to record and maintain their customers’ Internet activities. During the closed door meeting with industry representatives, Gonzales and Muller urged the executives to maintain their customers’ subscriber information and network data for two years, according to two separate anonymous sources. This plea, which comes in the wake of Justice Department calls for Internet Service Providers (ISPs) to retain records for “a reasonable amount of time,” further clarifies the stand taken by Attorney General Gonzales during a speech at the National Center for Missing and Exploited Children. In addressing the issue of children exploited through the Internet, Gonzales’s remarks are considered to be a reversal in the Bush administration’s initial position on data retention. Prior to Gonzales making these public statements, the Bush Administration had maintained “serious reservations” about requiring ISPs to engage in data retention. But a series of well publicized debates on the exploitation of children via the Internet combined with work on data retention laws at the European Union led the Administration to “consider the policy more favorably.”
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arrowAMNESTY LAUNCHES CAMPAIGN TO PRESSURE COMPANIES TO RESPECT INTERNET FREEDOM

A major human rights organization based in London has launched a worldwide campaign to compel governments and technology companies to respect Internet freedom. Amnesty International wants major technology companies, including Sun Microsystems, Nortel Networks, Cisco Systems, Microsoft, Google and Yahoo!, to stop collaborating with governments in efforts to limit the free flow of information online. Search engines have publicly acknowledged they edit results to comply with local laws. Companies also claim that it is better to provide censored content than no information at all because this data may ultimately contribute to economic development and political change. They also maintain that content in these countries will be censored regardless of their input. Amnesty claims governments worldwide are using information provided by technology companies to put in prison individuals who use the Internet to communicate their views. It also claims governments are relying on the technical expertise of foreign companies to deny citizens access to information. In these countries, websites are banned and blogs are deleted; foreign news are blocked; sensitive search results are filtered; Internet cafes are shut down; and chat rooms are policed. Amnesty has already delivered worldwide pledges against Internet repression to the United Nations, but the campaign continues.
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arrowGERMANS CALL FOR SEARCH ENGINE REGULATION TO ELIMINATE RISKY RESULTS

German public officials, academics and media specialists are calling for the adoption of regulation to force search engines to edit content provided in results in order to filter out pornographic and racist material, as well as links to sites inappropriate for children or intended to defraud consumers. The call comes after scientists claimed during a conference in Berlin that all major search engines returned risky sites in results for popular keywords and that the number of dangerous web pages skyrocketed in advertising. A Google executive explains that a search engine’s job is to apply algorithms. Therefore, the executive says, Google refrains from editing search results as if it were a media company. It only does so to comply with local laws. Conference participants, meanwhile, also supported the creation of a European search engine to break the monopoly U.S. based companies have over search in the continent. Experts have already pointed out that it would be difficult to develop a public-private venture such as the Quaero search engine and digital library to compete with giants such as Google.
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arrowGOVERNMENTS’ INTEREST IN SEARCH ENGINE REGULATIONS

As a regulatory body, government needs to be aware of all social, cultural, political and technological changes affecting the daily lives of its citizens to adopt appropriate legislation. In recent years, government has become particularly aware of developments in the use of computer networks in order to regulate them effectively. The search engine as an efficient mode of data retrieval has become an important area of governmental attention. Litigation has arisen with the increased use of the Internet. Keeping up with this litigation, the US federal government has produced various enactments in connection with search engines, consumer protection and advertising.
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arrowARE TELECOMMUNICATION REGULATIONS APPLICABLE TO SEARCH ENGINES?

The widening of telecommunication regulations, contained in Title 47 of the U.S. Code, to encompass search technologies in the form of “search engines” is an example of a regulatory development to keep up with technological advances. The 2004 Amendments in the definition clauses of some of the provisions of Title 47 Chapter 5 make the Telecommunication regulations applicable to search engines.
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arrowLIABILITY OF FINANCIAL INSTITUTIONS AND INTERACTIVE COMPUTER SERVICES UNDER THE UNLAWFUL INTERNET GAMBLING ENFORCEMENT ACT OF 2006

The United States Unlawful Internet Gambling Enforcement Act of 2006 seeks to regulate and control online gambling by placing stringent responsibility on financial institutions. The new Act may prove to be a hurdle to the smooth functioning of financial institutions, Internet Service Providers (“ISPs”), and search engines. This article explores the burden the Internet Unlawful Internet Gambling Enforcement Act placed on financial institutions and interactive computer service providers.
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CHAPTER 2: Online Marketing and Search Engines

 
arrowCOMPANIES MAY FACE LIABILITY WHEN USING SEARCH ENGINE SERVICES

The use of online marketing strategies is a recent development in the field of marketing. In online marketing, search engine services are widely used. With these advancements, certain precautions must be taken by everyone who uses the services of search engines for online marketing. Companies and businesspeople need to comply with the Federal Trade Commission advertisement rules when advertising online and using search engines. Users will be held liable if they do not follow the rules for using online marketing and search engine services.
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arrowWEBSITE VISIBILITY IN THE CYBER WORLD

If you are a business owner and want your website to be visible in cyberspace, the best practice you can adopt is to optimize the website using Search Engine Optimization (“SEO”). SEO is a process aimed at improving the ranking of a website in search engine listings. Website owners want their websites to be optimized to rank highly for common search phrases, thus giving more visibility and allowing more traffic to reach their sites. SEO allows for any commercial website to attract and potentially convert more visitors to customers.
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arrow‘PAYING' FOR HIGHER RANKING ON SEARCH ENGINES: THE NEED FOR DISCLOSURE AND COMPANY LIABILITY FOR NON-DISCLOSURE

Online marketing is becoming popular among both sellers and consumers. To survive cutthroat competition in online marketing, the sellers resort to various marketing tricks such as paying fees to search engines in order to get higher rankings in their search results. However, this ranking may mislead consumers. Are consumers being deceived when they relate higher ranking to superiority? To maintain the credibility of search engines as an advertising medium, the US Federal Trade Commission (FTC) has come forward as a primary regulator of Internet marketing.
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arrowINTERNET LIABILITY INSURANCE

New legislation continues to create potential liabilities, particularly in the areas of user privacy and domain infringement. This makes Internet users more susceptible to claims. These claims may not be covered by traditional insurance policies. Hence, users require Internet liability insurance policies to protect themselves against claims arising out of Internet liability.
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arrowSEARCH ENGINE MARKETING THRIVES IN EUROPE

European marketers are expected to spend almost €3 billion on search engine marketing by 2010, a significant rise in spending compared to some €850 million spent in 2004, according to technology and market research company Forrester. The rise in spending already surpassed €1billion in 2005 and comes as a result of an increase in online shoppers, advertising budgets and search engines. Search engine marketing includes activities such as search engine optimization, advertising and paid inclusion. Companies hire search engine optimizers to boost the ranking of web pages in search results and therefore raise website traffic, as well as pay to guarantee pages will appear in a particular search engine’s index. Advertisers pay to increase rankings and display ads aside results. Meanwhile, the United Kingdom is expected to continue to be the largest market with a spending expected to reach €1billion in 2010. Spending in Germany – the second largest market – is expected to slow down, while investment in France is expected to increase, accounting for more than 30 percent in 2010. The Netherlands is already spending almost half of its online advertising budget in search marketing. Search engine advertising faces challenges in the coming years due to consumer mistrust of paid listings and the high prices of certain keywords. Other expected developments include a higher number of rich media ads due to an increase in residential broadband connections; as well as partnerships between search engine, media and retail sites to provide personalized search marketing, comparison search engines and vertical and video search. Comparison search engines allow users to contrast for instance prices; while vertical search engines enable focused, niche search. Video search could be used for branding purposes.
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arrowINTERNET ADVERTISEMENT: GOOGLE’S PAGERANK SOFTWARE SYSTEM AND THE ISSUE OF LIABILITY

As to June 2006, United States advertisers had spent US$5.8 billion in Internet advertisement; 27 percent more than that spent in 2005. Some predict that the growth on Internet advertisement is so large that some day companies’ marketing budgets may shift to 100% internet advertisement. “This record spending was once again led by ads linked to Web search results," said the Interactive Advertising Bureau. No doubt, Internet advertisement is a growing industry and every day more companies are recurring to the Internet to offer and sell their products. But, how do those selling advertisement convince their clients of the effectiveness of their marketing plan and how do those selling over the Internet survive in cyberspace? What statistics are shown to convince a company to invest millions of dollars in Internet advertisement? PageRank is one of those systems used by advertisement agencies to sell and e-commerce companies to buy Internet advertisement. Google, as the company using PageRank software, has been sued for the use of this system under the theory of ‘tortuous interference with contractual relations.’
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CHAPTER 3: Search Engines & People’s Privacy

 
arrowTHE EU TIGHTENS ITS DATA PROTECTION POLICIES

The European Commission is strengthening its data protection policies. The move comes after a German citizen filed a complaint before European Union authorities, claiming that German law allowed its public officials to engage in actions which violated the EU’s Data Protection Directive. Without consent, the German citizen explained, Hamburg authorities released personal information to companies, which in turn used this data for direct marketing purposes. After exchanging a series of opinions on the matter with the European Ombudsman and the European Data Protection Supervisor, the Commission has agreed to review its Data Protection Directive, allowing a wider control over the dissemination of data for direct marketing purposes as many of its Member States are already doing. German citizens will also be able to object to data requests made by companies through the Internet.
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arrowEUROPE ROOTS OUT CYBERSTALKING

As Internet users increase in Europe, the prevalence of cyberstalking is escalating as well. Law enforcement and company executives are taking no chances and are already combating the practice of using the Internet to harass individuals or entities through diverse laws and practices. In the United Kingdom, data protection policies are used to request cyberstalker information from Internet Service Providers (ISPs) and malicious communications and protection from harassment acts are used to put these cybercriminals in prison. In France and Belgium authorities have relied on anti-defamation regulations to settle cases involving individuals who have attacked or posted compromising pictures of others in websites. In Spain, a search engine eliminated the use of a brand name as a search term for an unrelated pornographic site after receiving written notification from the owner of the brand. Companies doing business online in Europe already warn customers about using their services to stalk others and take immediate measures to fight cyberstalking and avoid legal responsibility.
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arrowGOOGLE MARKETS BOOK SEARCH TO UNEASY EUROPEAN EDITORS

Goggle has embarked in an international public relations campaign to sell Google Book Search in Europe. The program, which allows search engine users to locate the full text of books and identify where to buy or borrow these publications, has triggered alarms throughout the continent, where editors and publishers are worried the digitization of books would pose flagrant copyright violations and a decrease in sales, while politicians and private investors rush to build a search engine and digital library to keep these processes in-house. Google, meanwhile, is trying to convince the European editors that the search program does not violate copyright because it only showcases books with the permission of authors and publishers, and that it is an excellent marketing tool because books remain accessible through the program longer than in print form.
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arrowMORE USER PROFILING WILL LEAD TO INCREASINGLY PERSONALIZED SEARCH

User profiling will lead to increasingly personalized search, according to European Commission official and Yale academic Boris Rotenberg. This, he says, will benefit advertisers which will access directly their target markets. It will also benefit users who will receive increasingly relevant results. However, Rotenberg says, personalized search will also limit the diversity of results users receive, possibly limiting their worldview. The degree of search engine user and group profiling will be determined by the level of enforcement of privacy and data protection laws, Rotenberg points out. Rotenberg also predicts a competitive market including multi-media search engines; standardization to enable search across numerous networks and environments; the ability to deep search or view documents inaccessible to conventional search programs; and the further development of mobile-device search. Personalized search, he adds, will lead to the development of intelligent systems that will learn from users and adapt at query time.
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arrowCYBER STALKING

In the United States, most stalking laws require the wrongdoer to become a threat to the victim or to the victim's family members. The behavior of the stalker must imply a threat. Some jurisdictions specify the use of e-mail, Internet or other electronic communication in anti-harassment legislation.
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arrowDO SEARCH ENGINE DATABASE ACTIVITIES INVADE PRIVACY?

Search engines and e-mail providers are asked for information about specific people in hundreds of cases yearly by law enforcement officers and parties involved in civil lawsuits. Their privacy policies warn users that data can be turned over to authorities. Search engines create their databases by receiving record compliance from webmasters. This record compliance is often created manually or by software robots.
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arrowEMERGING TRENDS OF SEARCH ENGINE TECHNOLOGY

Both the nature and scope of information on the Internet are evolving quickly. Future search services will no longer be restricted to conventional computing platforms. Engineers have already integrated automotive mobile data communications, known as telematics, and they will likely embed search capabilities into entertainment equipment such as game stations, televisions and high-end stereo systems. Also, with cameras becoming an integral part of mobile phones, Internet service providers are looking for new technologies in search engines to promote the use of photo images. Thus, search engine activity has become a primary activity on the World Wide Web, where billions of documents are distilled down to approximately twenty to thirty links, depending upon the nature and type of search query.
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arrowFREEDOM OF INFORMATION AND SEARCH ENGINES: DO SEARCH ENGINES AND THE INTERNET MAKE YOUR PRIVATE INFORMATION PUBLIC?

One of the benefits of this modern era is that search engines enable people to retrieve information from the Internet very easily. This power, however, represents a threat to privacy. Personal information can be easily retrieved by anybody anywhere in the world. This has caused widespread concern among citizens and privacy organizations. Internet users should be aware of the fact that their use of the Internet could diminish their expectation of privacy.
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arrowWPF UPDATES GUIDELINES TO PROTECT THE PRIVACY OF SEARCH ENGINE USERS

An AOL employee posted the search information of more than 650,000 search engine users online. Despite company efforts to correct this situation, the information is still circulating through the Internet. Search engine users and privacy advocates want to keep this from happening again and have put into practice a two-fold strategy to solve this challenge. They are asking search engines to facilitate the elimination of personal data from their files, as well as promoting guidelines to enable search engine users to protect their privacy. The World Privacy Forum guidelines establish the following: Do not search for your name and identity card number at the same time. Do not search for a password and if you have already done so, change it. Search engines retain the information and someone having access to the data may use it mischievously. Use proxies or services to shield your computer address from a search engine and occasionally change your address and search location. Regularly delete cookies or files that track your preferences from your system and reset your computer browser. Furthermore, the WPF advises, use different search engines to exchange e-mail, read news, search for information and purchase goods to avoid the correlation of personal information. And never search for embarrassing terms.
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arrowINTERNET SEARCH ENGINES AND PRIVACY UNDER THE SUBPOENA POWER OF THE UNITED STATES RULES OF CIVIL PROCEDURE

May a search engine company be subpoenaed to produce documents (search inquiry terms and index of websites) as a third party to a civil litigation? A simplistic and short answer may be, yes. Yet within a litigation context, this question entails deep analysis of rules 26 and 45 of the United States (“U.S.”) Federal Rules of Civil Procedure (“Fed. R. Civ. P.”) and the specific facts of each case. Some important questions to ask are the following. Is the government or a private party the one requesting the subpoena? What is the scope of the request for production? In what state is the litigation being held? What is the underlying cause of action? U.S. case law shows that compelling a search engine company, as a third party, to produce documents about its users’ inquiry terms, e-mail content, and URL indexes is a broad topic that has been solve in a case-by-case basis. In addition, some search engine companies like Google are more protective of its clients’ information than others and may be willing to quash or request modification of the subpoena, which definitely changes the outcome of the case. Since the subpoena power is a procedural question in nature, most U.S. Courts have avoided the privacy issue analysis when facing cases where Internet search engine companies have been subpoenaed to produce documents related to search activities. Thus, the issue of subpoena to Internet search engines and privacy is still in its developing stage.
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SUPPLEMENTAL DOCUMENTS:

 
arrowThe United States Approach to the Internet: Guiding Principles for the UN Working Group on Internet Governance


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arrowDirect Navigation Sites: A New E-Business Model Going Around Cyber-squatting Laws?

U.S. entrepreneurs just developed a new e-business model capable of generating millions of dollars in revenue by selling generic-sounding domain names. This is how it works; an e-commerce company creates, buys and stores thousands of domain names that are later offer as marketing platform to merchants dealing in goods described by those domain names. In other words, direct navigation sites are advertising links placed by major search engines.
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arrowSection 3006- Abuse Registration of personal names as domain names- of the Anticybersquatting Consumer Protection Act of 1999: just a good intent

Cybersquatting is a term used to describe abusive registration of domain names. President Clinton signed the U.S. Anticybersquatting Consumer Protection Act (ACPA) in November 1999. Section 3006 of ACPA is called “Study on abusive domain name registrations involving personal names” and directs the Secretary of Commerce, together with the US Patent and Trademark Office and the Federal Election Commission, to revise and report to Congress suitable “guidelines and procedures for resolving the disputes involving the registration or use by a person of a domain name that includes the personal name of another person, in whole of in part, or a name confusingly similar thereto.”
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arrowVideos: New Internet Advertising Option

Internet advertisement companies reported US$12.5 billion revenue during 2005; this is a 30% increase from 2004. Internet advertising spending and internet video advertising is estimated to reach US$640 million for 2007, E-Marketer, a US research firm, announced. This means, internet advertising is a growing market and compelling necessity for business nowadays. To respond to this internet advertising tendency, advertising companies are developing new formats such as videos and, what they call, “rich media.”
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arrowMay broadband providers control what you see on Internet?

On June 19, 2006, a Canadian website published an article commenting on an interesting Canadian bill that just passed the House and is pending approval by the Senate, called “Communications Opportunity, Promotion, and Enhancement (COPE) Act of 2006.” COPE, the author said, contained no guaranties of Internet freedom or “equality,” despite its suggesting name. The Bill intends to eliminate what is called ‘Network neutrality” or “Net neutrality.” Net neutrality allows individuals to use any broadband to access internet and get the same content everybody gets or offers.
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arrowGermans call for search engine regulation to eliminate risky results

German public officials, academics and media specialists are calling for the adoption of regulation to force search engines to edit content provided in results in order to filter out pornographic and racist material, as well as links to sites inappropriate for children or intended to defraud consumers.
More...


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arrowGonzalez Pressures Internet Service Providers on Data Retention

United States Attorney General, Alberto Gonzales, and FBI Director, Robert Muller, held a meeting last Friday in which they urged telecommunications officials to record and maintain their customers’ internet activities. During the closed door meeting with industry representatives, Gonzales and Muller urged the executives to maintain their customers’ subscriber information and network data for two years, according to two separate anonymous sources.
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arrow Another Fine Line: Civil Liberties and the Digital Millennium Copyright Act

The Digital Millennium Copyright Act (DMCA), which was passed in 1998 in order to police online copyright infringement, has been widely criticized by civil rights organizations. Among other criticisms, civil rights organizations contend that the DMCA’s anti-circumvention measures stiffen free speech.
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arrowEurope increases electronic surveillance to fight terrorism

The Madrid and London public transportation system attacks and the potential for additional devastation are forcing Europeans to relax a strict stance on data protection and privacy and step up electronic surveillance.
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arrowCompanies may Face Liability When Using Search Engine Services

The use of online marketing strategies is a recent development in the field of marketing. In online marketing, search engine services are widely used. With these advancements, certain precautions must be taken by everyone who uses the services of search engines for online marketing. Companies and businesspeople need to comply with the Federal Trade Commission advertisement rules when advertising online and using search engines. Users will be held liable if they do not follow the rules for using online marketing and search engine services.
More...


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arrowSearch engine marketing thrives in Europe

European marketers are expected to spend almost €3 billion on search engine marketing by 2010, a significant rise in spending compared to some €850 million spent in 2004, according to technology and market research company Forrester.
More...


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arrowPortugal adopts data protection legislation to protect citizens’ privacy

An increase in the use of the Internet has motivated Portuguese and foreign legislators to adopt laws to protect the personal data circulating online and safeguard individual privacy. Portugal has specifically adopted laws 10/91 and 67/98 to protect personal data.
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arrowRadio: Google’s Next Endeavor

Google’s management is pouring resources to enter the radio advertisement market in United States (U.S.). Google is aiming at over 700 radio stations in over 200 U.S. metropolitan areas to begin with, but the long term project foresees Google’s connection with over 5,000 radio stations in the U.S.
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arrowA Google/Orange Partnership may Prevail in the Race to Provide Flawless, Mobile Internet

Orange, Nokia and Motorola are said to be rushing to produce mobiles that will allow some three billion users to surf the web as easily as they would do so on desktops or laptops. The Observer recently reported that a Google/Orange phone is slated to be in the market by 2008 to facilitate mobile, web searching. According to the United Kingdom publication, executives from the California search engine and the France Telecom company met recently to discuss a multi-billion-dollar partnership.
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arrowGoogle Benefits from International Mobile Advertising

Google plans to make money through mobile Internet by offering text-based advertising, among other services, a company executive said during a recent interview. The California search engine is said to be rushing to offer flawless mobile search through the creation of a Google phone reportedly slated to be in the market by 2008.
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arrowAT&T/Bell South Agreed on Abstaining from Using Preferential Treatment of Data

After much pressure from activists of Internet Neutrality and the U.S. Federal Telecommunication Commission (FCC), AT&T agreed to avoid programs or products tending to differentiate or discriminate on the treatment of data in internet services. This comprise from AT&T was incorporated in AT&T -Bell South recent merger commitment and is valid for 2 years from the merger closing date (December 2006). After this two-year term, AT&T is entitled to change its position regarding preferential treatment of data.
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