A key decision-making basis for numerous company areas, from marketing and category management to expansion endeavors
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BRUCHSAL- EuropaWire- The distribution of online potential for product groups such as food, clothing, consumer electronics and DIY items differs substantially from region to region. Today GfK published its findings in the first-ever study on regional online potential for 17 product groups in Germany.
The GfK study is based in part on anonymous and aggregated channel-specific purchasing data from GfK’s consumer panels for the product groups in question. Using geostatistical comparisons, GfK’s experts determined the regional online potential for 17 product groups for all regions in Germany. The data reveals the regional distribution of online potential for product lines down to the level of Germany’s municipalities and postcodes.
“Our data on regional online potential gives stationary and online retailers valuable insights into the diverse opportunities and challenges in their active markets,” explains Simone Baecker-Neuchl, head of the GeoInsights division of GfK’s Geomarketing solution area. “As such, the new study provides a key decision-making basis for numerous company areas, from marketing and category management to expansion endeavors.”Below are findings from the new GfK study on differences in the regional distribution of online potential for four product groups.
Read the whole article : http://news.europawire.eu/ecommerce-first-ever-gfk-study-on-regional-online-potential-for-17-product-groups-in-germany-654323134567890/eu-press-release/2016/10/07/
GfK GeoMarketing GmbH