INTERNET LAW - Trademark Protection in Second Life: USPTO Grants Protection to an Avatar | | Staff Attorneys, IBLS Editorial Board |  |
| | The United States Patent and Trademark Office (USPTO) approved a trademark registration filed by a person seeking to protect her avatar image, which represents the content services provided by the avatar’s creator in the Second Life virtual world. Commentators have noted that this decision is groundbreaking as it opens doors for further real life trademark protection for images used in virtual worlds. | | |
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