INTERNET LAW - Online Marketing Rules In The United States | | Staff Attorneys, IBLS Editorial Board |  |
| | Online marketing should always state the truth and not mislead consumers. It must ensure the protection of businesses and consumers and preserve the integrity of the Internet as an advertising medium. Online marketing involves research and active outflow of information. Combining offline and online techniques can double profits.
In order to allow business to benefit while protecting consumers from the perils of this new arena, many advocates are encouraging the passage of an "Internet Sales Rule" to offer consumers the same protection in online purchases as they have in other distance sale situations, such as purchases made by telephone. | | |
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