The Utility Business Model And Its Implications On Electronic Commerce

Electronic commerce business models are being used more extensively in the forum of the Internet. The utility model or the metered approach may not be as economically feasible as a subscription type of service unless the website is easy to maneuver for users and if it includes some advertising that are not too intrusive to Internet consumers.

The following questions have been addressed in this article:

How does the subscription model differ from the utility model and what are the implications for this difference?


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