The Community Business Model And Its Implications On Electronic Commerce

Electronic commerce business models are being used more extensively in the forum of the Internet. Community models provide the overlap of advertising business models and the use of the community model. The community model is heavily dependent on user loyalty either for the investment of time or to aid with providing with financial investment. However, these websites can only succeed with financial backing that can be bargained with the allowance of advertising on their website. This advertising can be useful to corporate sponsors to promote their goodwill and reputation.

The following questions have been addressed in this article:

What about the overlap between the community model and the advertising model?


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