Infomediary Business Method And Its Implications On Electronic Commerce

Electronic commerce business models are being used more extensively in the forum of the Internet. Information infomediaries assist buyer and sellers with sharing collected information about products and services as well as consumers’ spending habit and website tracking to enable further sales to occur. The use of incentives or identifying users’ traffic enables marketing campaign and online businesses to be able to provide the goods and services that are desired by the consumers without them having to fulfill surveys or other burdensome tasks.

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