Comparative Advertising on the Internet under French Law

Although not prohibited under French law, comparative advertising is strictly regulated by the law of January 18, 1992, which also applies to the Internet. However, France will have to adjust the existing legislation in order to implement the more lenient rules set forth by the 97/55 European Directive dated October 6, 1997 introducing new provisions on comparative advertising.

The following questions have been addressed in this article:

What are the main regulations applicable to comparative advertising under French law?
Do these regulations also apply to the Internet?
What changes will result from the implementation of the 97/55 European Directive?


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