Online Contests Under French Law

Online contests are widely used on the Internet as a marketing tool for customer fidelization purposes. Whereas contests are legal under French law, lotteries are generally prohibited. Therefore, the organization of an online contest must follow the fine-line distinction between lotteries and contests.

The following questions have been addressed in this article:

What are the main characteristics of a lottery?
What rules apply to the organization of a contest?
What if the contest is organized by a website located in a foreign country?

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