Online Sale Of Identical Trademarked Goods Will Not Cause Trademark Liability On The Basis Of Dilution

Trademarks and their potential for dilution have appeared as issues that must be addressed in the arena of the Internet. A federal appeals panel has determined that the operator of Bargainbeanies.com is not violating the trademark of Beanie Babies creator Ty by offering used dolls through the Web address. This case will prove to be significant, because it upholds the rights of second-hand resellers to market and hawk their wares over the Internet without being liable for trademark dilution.

The following questions have been addressed in this article:

What remedies are available for trademark dilution?

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