Advertising through Online Sweepstakes, Promotional Websites, and Online Lotteries

Online sweepstakes, contests, and other prize-promotions are an effective way of marketing a website and attracting visitors. These types of promotions are subject to numerous legal guidelines and, therefore, websites using them should be carefully created to successfully bypass legal considerations. Legal guidelines for these promotional sites are found in the U.S. Federal Trade Commission and local consumer laws. For instance, state considerations on the type of contest used, and whether there is an age restriction must be evaluated when creating Internet sweepstakes, contests, or any other prize-promotion site.

The following questions have been addressed in this article:

How is the target for online sweepstakes chosen?
What are suggestions for targeting a certain audience for the web-based promotions?
How should the type of promotion be considered?

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