The Legality Of Pop Up Advertisements And Conflicting Intellectual Property Interests

A packaging company has sued Gator not receiving permission to have their "pop-up" ads appear on some customers' screens without company permission. Gator has been the frequent subject of lawsuits involving their technology being used. Whether these pop-up advertisements are legal remains to be seen.

The following questions have been addressed in this article:

What previous litigation has Gator faced?
How are trademark and copyright implications involved?


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