Trademarks and their Asset ValueThe asset value of trademarks may provide a source of capital for any business, including e-commerce businesses. For instance, even though Napster was a well-known intellectual property infringer, it also created a valuable piece of intellectual property: the trademark "Napster." For Napster, its trademark is its greatest asset despite the company's previous legal turmoil. The Napster case showed how well-established trademarks, even in the case of online businesses, may help a company survive even after legal and financial fiasco.
The following questions have been addressed in this article:How can trademarks function as assets to a company?