Trademarks and their Asset Value

The asset value of trademarks may provide a source of capital for any business, including e-commerce businesses. For instance, even though Napster was a well-known intellectual property infringer, it also created a valuable piece of intellectual property: the trademark "Napster." For Napster, its trademark is its greatest asset despite the company's previous legal turmoil. The Napster case showed how well-established trademarks, even in the case of online businesses, may help a company survive even after legal and financial fiasco.

The following questions have been addressed in this article:

How can trademarks function as assets to a company?


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