Legal Issues Related To Search Engine Positioning Under French Law

Positioning a website on top of the search engines and directories’ lists is imperative since a good positioning increases the traffic and thus the income generated by the website. Given the technicality of the processes involved, some website designers might be tempted to use the trademarks of their competitors in the meta data source code of their websites in order to reach a good rank on the search engine lists. Such practice is punishable under the laws applicable to copyright infringement and unfair competition.

The following questions have been addressed in this article:

What is referencing and positioning a website and how does it work?
What legal issue might arise in relation to websites’ positioning?
What legal risk is there in dealing with search engine referencing company?

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