Potential Illegal Aspects Of Pop-under Advertisements & Potential Harm To Electronic Commerce

Lawsuits involving the use of pop-under advertisements has demonstrated that their use may be becoming more commonplace. The majority of websites that exist on free have to supplement their income to be able to provide their website and generally sell advertising on their website.

The following questions have been addressed in this article:

Has Gator faced legal proceedings for the use of this software?
How can publishers and advertisers respond to the use of pop-under advertising?

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