Online Profiling Concerns

Online profiling concerns have been present in dealing with the advancement of the Internet society. Internet privacy is one of the top policy issues facing Congress, state legislatures and regulators. The NAI (Network Advertising Initiative) principles will protect consumers' privacy while allowing advertisers to play their primary role in supporting the continued development of the Web.

The following questions have been addressed in this article:

How does NAI work?
Will NAI sell this information to third parties?
Is this opt-out system an undue burden for consumers?

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