Online Mass Market LicensesMass market licenses are standard form contracts that are used in retail settings. As more and more retail establishments have become prominent on the Internet, online mass market licenses should be more commonplace. Current mass market licenses and shrinkwrap agreements have been determined by courts to be valid and enforceable. End user license agreements or EULA should be modified in their current form to be able to use in the realm of the Internet.
The following questions have been addressed in this article:How do mass market licenses relate to the UCITA?