Internet Search Engine Sites That Charge For Placement In Their Searches May Violate Trademark Law

The court in Mark Nutritionals Inc. v. AltaVista Co. et al., will determine whether Internet search engines that charge for the placement in their searches violated trademarks. This decision will be pioneering since it is the first suit of its kind to be filed.

The following questions have been addressed in this article:

What is pay for play services versus a search engine?
Who are the parties and what are the facts of this case?
What are former cases that may be relied upon to help decide this issue?

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