The Use Of Meta Tags Within A Website Is Probative Of Wrongful Intent

In Eli Lilly & Co. v. Natural Answers, Inc., the court determined that the defendant's use of Plaintiff's mark in the meta tags within the source code of its web site was highly probative of wrongful intent and justifies the courts’ weighing that factor higher than the likelihood of confusion analysis.

The following questions have been addressed in this article:

What are meta tags?
Who are the parties and what are the facts of this case?
What did the lower court determine?
What did the appellate court determine?
What is the significance of this ruling?

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