Marketing and Advertising on the Internet under Brazilian Consumer Law

The main principles of consumer protection are found in the Brazilian Federal Law number 8.078, of 1990, known as the Brazilian Consumer Defense Code (CDC), specifically on what refers to marketing and advertising on the Internet.

The following questions have been addressed in this article:

What is the essential data to be included in the offer?
What if the supplier fails to fulfill an offer?
What is abusive advertisement?
What are the applicable penalties?
What are the cases to which the CDC provisions are not applicable?

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