The Federal Trade Commission Act “advertising”

The Federal Trade Commission (FTC) has rules for advertising. These rules apply to Internet Advertising. The discussion includes standards for determining if advertising is misleading or deceptive and also discusses who may be held liable for the deceptive ad.

The following questions have been addressed in this article:

How does the commission determine that a representation, omission or practice is deceptive?
Can third parties such as advertising agencies, website designers, and catalog marketers be held responsible?


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