TRADEMARK PROTECTION IN SECOND LIFE: USPTO GRANTS PROTECTION TO AN AVATARThe United States Patent and Trademark Office (USPTO) approved a trademark registration filed by a person seeking to protect her avatar image, which represents the content services provided by the avatar’s creator in the Second Life virtual world. Commentators have noted that this decision is groundbreaking as it opens doors for further real life trademark protection for images used in virtual worlds.
The following questions have been addressed in this article:What are the implications of the USPTO’s registration of the Aimee Weber trademark?
How have Second Life owners dealt with trademark and patent infringement claims in the virtual world?
Have there been cases adjudicated in real life courts concerning trademark infringement in Second Life?