PRIVACY ISSUES WITH GEO-INDENTIFICATION ON THE INTERNET

Geolocation technology can be used for a number of purposes ranging from marketing and target-advertising to content compliance with local regulations. Because the goal of geolocation is to monitor personal use of technology, its use can give rise to possible privacy issues, especially as this technology becomes increasingly advanced and allows those who have access to location information to pinpoint the precise location of Internet users.

The following questions have been addressed in this article:

How have industry experts attempted to allay the privacy concerns posed by geolocation?
What other concerns have been raised with respect to geolocation technology?
How do geolocation service providers locate information about Internet users?

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