Electronic Commerce In The European Union: Contracts, A Basic Scope Note.

The golden rule of complying with e-commerce contract law is: be transparent! By being completely and fully transparent about who you are, what you are doing and how you will serve your customer, you will find you are not only staying on the right side of the law, but you are also keeping your customers happy. Survey after survey has shown that customers are not happy with their e-commerce experience owing to lack of information. If you are generous with information, this will not be a problem. And in view of high customer acquisition costs on the web, it only makes sense to keep your customers happy.

The following questions have been addressed in this article:

What is the Electronic Commerce Directive about?
Who does the directive apply to?
B2B and B2C, does that include service providers?


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