Jurisdictional Issues in E-Commerce Transactions in Relation to Consumer Protection: Views and Solution Recommended by the International Chamber of Commerce (ICC)With the advent of e-commerce, the number of companies advertising online and the number of consumers shopping online is increasing. Businesses are advertising their products on websites to customers all over the world. This global nature of e-commerce transactions may result in fraud or deceptive practices over the Internet. Although many of the general principles of advertising law apply to Internet advertising, new issues arise as to jurisdiction and the applicability of the laws of different nations. To solve this problem, the ICC has published a paper recommending various measures.
The following questions have been addressed in this article:How is the jurisdiction in e-commerce transactions determined?
How are e-businesses affected by uncertainty in jurisdiction and applicable law?
What are the various problems faced by online consumers while shopping, due to uncertainty of jurisdiction?
What are the various measures recommended by the ICC to solve the problem of uncertainty of jurisdiction?