The Role Of The Ftc: A Market Watcher Fighting Against Deceptive Practices In The Search Engine Industry

Online marketing is becoming popular among both sellers and consumers. To survive cutthroat competition in online marketing, sellers resort to various marketing tricks. Some of these practices include paying fees to search engines in order to get higher ranking in their search results or downloading software onto a consumer’s computer without consent. In order to maintain the credibility of the search engines as an advertising medium, the US Federal Trade Commission (FTC) has come forward as the primary regulator of the Internet marketing.

The following questions have been addressed in this article:

What is the role of the FTC in online marketing?
What case law delineates the role of the FTC?

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