Keyword Disputes in the International Arena

Due to the global nature of Internet transactions, trademark infringements are quite common. New navigation methods, such as keyword systems, further increase the complexity of this issue. The tendency of search engines to sell the registered trademark of a company as a keyword to another company also leads to keyword disputes. The courts in various countries are divided on this issue.

The following questions have been addressed in this article:

How do keyword disputes manifest themselves in the international arena?
What are the different remedies available for resolution of keyword disputes?
How are keyword disputes addressed by the courts?

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