Governments’ Interest In Search Engine RegulationsAs a regulatory body, government needs to be aware of all social, cultural, political and technological changes affecting the daily lives of its citizens to adopt appropriate legislation. In recent years, government has become particularly aware of developments in the use of computer networks in order to regulate them effectively. The search engine as an efficient mode of data retrieval has become an important area of governmental attention.
Litigation has arisen with the increased use of the Internet. Keeping up with this litigation, the US federal government has produced various enactments in connection with search engines, consumer protection and advertising.
The following questions have been addressed in this article:Is consumer protection the reason for search engine regulation?
Should search engines follow advertisement policies?