Companies May Face Liability When Using Search Engine Services

The use of online marketing strategies is a recent development in the field of marketing. In online marketing, search engine services are widely used. With these advancements, certain precautions must be taken by everyone who uses the services of search engines for online marketing. Companies and businesspeople need to comply with the Federal Trade Commission advertisement rules when advertising online and using search engines. Users will be held liable if they do not follow the rules for using online marketing and search engine services.

The following questions have been addressed in this article:

What are the rules and guidelines that a company has to follow while using search engine services for online marketing?
What are the other obligations that a Company must fulfill when using search engine services?
What are the consequences that a company may have to face if it does not comply with the requisites of online marketing and search engine services?


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