Louis Vuitton Pushes Google Almost To The Limit

A French court has ruled for the second time against Google and in favor of Louis Vuitton. Three years ago, the French handbag maker sued the U.S.-based search engine company for allowing third parties to use Louis Vuitton registered trademarks as key words for ads placed in Google. Last year, a Paris court ruled Google must cease the practice of showing competitors ads when people searched for “Louis Vuitton,” as well as pay Louis Vuitton damages for its previous actions. Recently, an appeals court upheld that decision and raised the damages Google must pay Louis Vuitton. Google is said to be in the process of reviewing the latest decision and deciding whether to appeal to a higher court. Court rulings such as this one are fundamental. They not only set the standards for lawsuits pending against Google for similar practices in other countries, but also make statements on highly crucial issues, including the powers and limitations of search engines and jurisdiction over the global digital world.

The following questions have been addressed in this article:

What did Google do after the first decision?
What did the appeals court ruled?
What are the implications of this decision?

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