Building Consumer Confidence in the European Union Online Marketplace

With the implementation of the Distance Selling Directive, the E-commerce Directive and the Data Protection Directive, a common set of consumer protection standards now exists in the European Union (EU.) The European Commission is actively working at building consumer confidence in e-commerce.

The following questions have been addressed in this article:

In what Respect does E-Commerce Challenge Consumer Protection?
Does the EU have a Consumers Protection Framework?
What is the E-Confidence Initiative?
What are the Latest Developments?
What is the Role of the European Consumer Law Group?


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