Electronic Commerce: Selling Internationally – Being Consumer Friendly

The Organization for Economic Cooperation and Development (OECD) has elaborated a legal guide, entitled “Guidelines for Consumer Protection in the Context of Electronic Commerce,” which is further detailed in the summary “Electronic Commerce: Selling Internationally - Completing Good Transactions.” These Guidelines contain several recommendations aimed at addressing consumer concerns.

The following questions have been addressed in this article:

What are the Main Principles of the Guidelines regarding Consumer Protection?
How do these Principles Apply to Online Advertising and Marketing Practices?
How can E-Businesses Address Consumer Complaints and Difficulties?
What Consumer Redress Efforts have been made in the U.S.?
How can E-Businesses adopt Fair, Effective and Easy to Understand Self-Regulatory Policies and Procedures?


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