Latin America’s Statistic Information On Education, Family Size, Women Participation In The Work Force And Its Relevance To E-commerce

Statistic information, marketing concepts and studies traditionally used by brick and morter businesses could be applicable to e-commerce as well. E-businesses wanting to expand their Latin American market should obtain statistic information on education, wages, family size, work force participation, etc., from the targeted Latin American countries. This information will help e-businesses to structure a more aggressive market penetration in those countries. For instance, the price of goods will be adapted accordingly; goods may be offered according to those countries’ needs or preferences; e-companies may estimate the number of consumers in those countries based on the citizens’ educational level, Internet penetration, etc. The Organization of Economic Co-operation and Development (OECD) published a comprehensive technical paper addressing important statistic information of six Latin American countries. The most relevant facts from Argentina, Chile, Colombia and Mexico will be presented below.

The following questions have been addressed in this article:

What is Argentina’s statistic information on education, wages and family size?
What is the schooling average, family size and labor force composition in Chile?
What are Colombia’s level of education and women participation in the work force?
What is the Mexican educational and women’s participation level in that country?


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