Eu Topic: Eu And Us Policies Regarding Copyright Protection In The Information SocietyThe borderless nature of the Internet offers great commercial opportunities since it provides no inherent barriers to trade in the form of on-line customs posts or import tariffs that otherwise exist in the real world. However, this also gives rise to new forms of infringement of intellectual property rights, particularly of copyrights and trademark rights. In response to this concerns, the World Intellectual Property Organization (“WIPO”) adopted two treaties in December 1996, the Copyright Treaty and the Performances and Phonograms Treaty, which address the changes necessary to adapt copyright law to the challenges and realities of the digital and on-line media. These Treaties have been implemented both in the US and in the EU. Both legislations, which reflect similar policies, have been widely criticized, and are still the object of an intense lobbying due to their huge economic effects on copyright owners, content providers and Internet service businesses.