Belgium Regulation on the Sending of Advertising by Electronic Mail

This summary describes the regulation applicable to the sending of advertising by electronic mail in Belgium. It particularly focuses on a Royal Decree that provides for exceptions to the principle that the prior consent of the recipient is required before sending advertising by electronic mail.

The following questions have been addressed in this article:

What are the principles?
Are there any exceptions to the opt-in system in place?
How should a service provider react when receiving a request from a person not to send him/her advertising by electronic mail?


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