E-commerce contributes to the development of new businesses by facilitating international transactions. In the other hand, consumers around the world have access to infinite number of products and services. The success of e-businesses may rest on the level of consumer protection afforded to its clients. E-business should address those consumer’s concerns such as shipping costs, return policies, and product specifications among others.
The Organization of Economic Co-operation and Development (OECD) enacted the Guidelines for Consumer Protection in the Context of E-commerce (referred as “The Guidelines”) in 1998. The Guidelines present the effective consumer protection policies for online transactions. The United States, Mexico- the only OECD Latin American country-and most of the OECD countries have already incorporated these guidelines within their legislations and published informative brochures outlining consumer protection rights for online transactions. Other Latin American countries have adjusted their consumer protection laws to e-commerce transactions. E-businesses should conform to these guidelines as well if they want to compete in the e-commerce market.
Following, there is a summary of the Consumer Protection Guidelines, a brief of the United States Approach, and a list of the consumer protection laws in two Latin American countries.
The following questions have been addressed in this article:
What is the incidence of these Guidelines in the OECD members?
What is the United States position regarding the OECD guidelines?