The Advertising of Tobacco Products on the Internet under EU Law

The prevention of tobacco consumption is a public health priority in Member States, and many have chosen to limit and regulate tobacco promotion in order to reduce the related consumption. Based on this statement and also on evidence that a comprehensive ban on the advertising of tobacco products would lead to a fall in consumption and to a reduction in the number of deaths caused by smoking, the European Union has decided to strictly regulate the advertising of tobacco. On December 2, 2002, the European Council has reached a political agreement on a proposed directive to ban tobacco advertising.

The following questions have been addressed in this article:

What are the main provisions of the Directive?
What forms of tobacco advertising remain possible under the Directive?
When should Member States implement this Directive?

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