European Advertising Standards Alliance (EASA)

The European Advertising Standards Alliance (EASA) is a non-profit organization that regulates Internet advertising. EASA is concerned with promoting self-regulation and mobilizing cross-border complaints through a very specific procedure. It has demonstrated that it will promote and support effective advertising regulations in Europe in cooperation with other local advertising authorities.

The following questions have been addressed in this article:

What was the purpose of the EASA being set up to promote self-regulation?
How does the EASA work cooperatively with the ASAI internationally?

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