The Advertisement Guidelines for Online and Distance Learning Institutions

The Federal Trade Commission (FTC) has issue some guidelines regulating private vocational and distance education schools. These guidelines are based on federal laws enforced by the FTC and applicable to schools that advertise on the Internet or offer courses via the Internet. This summary discusses what is deemed to be a deceptive use of a trade or business name for educational purposes.

The following questions have been addressed in this article:

What is the deceptive use of a trade or business name?
What are the rules regarding information on accreditation or approval?
What is a deceptive representation of the school facilities, faculty and services?
What Constitutes a deceptive practice regarding advertisement of diplomas, degrees, or certificates


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