The Practice Of Cobranding And Its Implications On Electronic Commerce

Co-branding relationships have become more common on the Internet in an effort to increase Internet usage and to make hyperlinking and searching for goods and services easier for users. Co-branding relationship can become quite lucrative for helping to assist with users’ preferences but also for providing new technology and for providing advertising.

The following questions have been addressed in this article:

What are the benefits of co-branding for the branders and for the providers?
What terms of a contract should be strongfully negotiated?
How does a brander promote and generate traffic?

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