Truth In Advertising Retail Electricity And Natural Gas

The Federal Trade Commission (FTC) has rules regulating the advertisement of retail electricity and natural gas. These rules apply to Internet advertising and sales. The summary includes discussion of what is considered misleading and what kind of evidence is needed to back up your claims.

The following questions have been addressed in this article:

When advertising "no sign-up fees" what is considered misleading?
What kind of evidence is needed to back up the claims in your advertisement?

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