Pixel Tags And Their Effect On Privacy Issues

The use of pixel tags have raised privacy concerns. Pixel tags have been compared to the use of cookies, but they are distinct, because many Internet users are not aware that they are present. While Internet users can decide not to enable or accept cookies, a browser does not allow for the rejection of pixels. Pixels however can be useful for websites to monitor usage, but can raise privacy concerns.

The following questions have been addressed in this article:

How can users determine if pixel tags are present?
How should companies avoid problems with using these pixel tags?
What are potential solutions to the use of pixel tags?


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